Serviceable Insights Annual Report 2024

See how much shareholder value was created this year

Serviceable Insights where we unearth value and defy convention.

Fellow Shareholders, Subscribers and People Who Accidentally Opened This,

2024 has been a banner year for Serviceable Insights, the best one yet. Some of you might accurately point out this is our first year. Since our launch on April 2nd, 2024, Serviceable Insights has amassed > 20,000 views, ~550 subscribers and ~1,500 followers.

While we are pleased with this progress thus far, we are lagging our goal to achieve 1,000 active subscribers within one year of launching. With 10 weeks to go, we are working hard to achieve this objective. After my job, marriage, dog, personal fitness and social life, Serviceable Insights is my utmost priority.

I have posted every week and intend to maintain this streak until at least week 52 (March 25 2025). By which point, the team will decide if we continue with the weekly posting schedule or adjust to a different cadence. As Serviceable Insights is still a non-profit endeavor, we have the flexibility to post when and on the topics we feel worth exploring.

As such in 40+ articles, we have managed to touch on topics ranging from startup equity, book reviews, sales, technology, discipline, status and a couple original short stories. Some articles perform better than others but regardless of the subject, my hope is that readers learn something useful/interesting or are at least entertained.

The best performing articles from 2024 don’t necessarily follow a consistent theme. The top 5 articles as measured by views were:

#1

With over 12,000 views (and counting), this has been by far the most popular to date. I struck a nerve with a few of Jocko’s loyal followers but many more people agreed that instead of relying on discipline, there are much better ways to achieve your goals.

#2

With nearly 5,000 views, this article exploring the concept of luxury and why people spend so much on watches has performed very well, managing to earn praise from watch collectors and non enthusiasts alike.

#3

I explored how industry consolidation and climate change is putting the future of skiing at risk. A relatively new article but after only one week, has amassed nearly 2,000 views.

#4

What did young Napoleon, Tom Cruise and Kanye West (before well… you know) all have in common? They were audacious to believe in themselves before they had the evidence of their competence. With >1,000 views, people clearly saw value in this perspective.

#5

The easiest life hack is right in front of you. Find people better than yourself and watch yourself rise to their level. This article was also one of the first to crack the 1,000 view total.

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In addition to the nearly 20,000 views, these articles brought in nearly 300 new subscribers alone. These articles are most consistent with the point of this Substack and are mostly evergreen topics that could inspire sequel articles in the future.

While it did not perform as well, my personal favorite article from this year was Robbing Banks is a Rich Man’s Sport. While I had a lot of fun writing it, it may have been overly focused on the humor aspect and had fewer insights to share, likely why it resonated less with readers. On the other end of the spectrum, my worst performing article was Kissinger: War Criminal, A$$hole or Great Diplomat?, which contained minimal humor and if we are being honest, not a ton of insights.

This is why the focus for future articles is to try to stay true to offering serviceable insights, while offering some humor.

I want to give a special thanks to a few Substackers who regularly engage with my content such as:

Inverteum Capital

Kishin

J.K. Lund

Giacomo Falcone

Ruben Dominguez Ibar

Torsten Walbaum

William Miller

Matthew Harris

Beniamin Raszek

Zan Tafakari

and many more that I am definitely forgetting. As well as my family, friends and colleagues that support me each week.

Thank you and I’ll catch you next week and beyond.